Women as Change Agents

Most business leaders and employers are becoming increasingly aware of the importance of workplace flexibility with the increasing number of jobseekers who would prefer to work on a flexible schedule rather than work in a highly paying job with a tight schedule. Therefore, more and more employers are seeking options and programs to implement workplace flexibility in their organizations.Advertising We will write a custom case study sample on Women as Change Agents specifically for you for only $16.05 $11/page Learn More However, there is a notable gap in workplace flexibility between men and women. In fact, some business leaders such as Kathleen Christensen believe that flexibility for women in the workplace is a social and structural issue. This is a fact considering that the traditional workplace was designed to fit the male workers because they could afford to work full-time without taking breaks to attend to other social imperatives such as care-givin g responsibilities (Richard Heffiner’s Open Mind, 2005, para. 3). Furthermore, most career paths were designed in such a way that people got employed in their early twenties, advanced through ranks, and retired in their sixties. This type of career path does not fit the needs of parents especially women who are currently contributing to almost half of the workforce. In the long run, people end up working for 80 hours and over while neglecting important social responsibilities such as child rearing, cooking, and cleaning. Therefore, it is obvious that this workplace structure does not fit the working parents, and hence, it is important to allow more flexibility in jobs in order to enable parents attend to other equally important matters (Richard Heffner’s Open Mind, 2005, para. 2-6). On the other hand, various factors underlie the historical trends in women’s flexibility in the workplace. According to Domenico and Jones (2006, p. 1), women have been subjects of c riticism throughout history with some critics viewing working women as immoral, unfeminine, objects of pity, and negligent mothers. Therefore, for a woman, having a career was a challenge considering their responsibilities and duties as mothers and wives, which could compromise their professional responsibilities. Because of these simultaneous work-family demands, it was difficult for most women to put their career aspirations first, and thus, their careers were significantly affected (Domenico Jones, 2006, p. 1).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, despite most women joining the workforce in large numbers over the years, their success in achieving career goals and objectives have been dwarfed by different factors including working in low-paying and less flexible jobs such as sales, nursing, social work, and teaching; or remaining in some conventional careers that could only afford them inflexible job opportunities. These factors are also closely related to stereotypical occupational roles designated to the male and female genders, which subsequently cause discrepancies in income, opportunities for growth, and career advancements between the two genders (Domenico Jones, 2006, pp. 2-7). Accordingly, two schools of thought have arose in an attempt to highlight the factors affecting women’s pay (gender wage gap) in the workforce while taking note that women are likely to earn about two-thirds of what is paid to males with comparable qualifications and experience (Domenico Jones, 2006, p. 1). According to the human capital explanation, women are bound to earn less because their labor and hence productivity are divided between the family and work in comparison to men. Thus, the family responsibilities influence the working woman’s decisions when it comes to investing in education and devoting time to professional work. For exa mple, since women are expected to remain in the workforce for fewer years compared to men, it is obvious that they will invest less in obtaining work-related skills. Overall, less investment in work-related skills, lower productivity, discontinuous work history, and skill depreciation among most working women are the main factors driving the discrepancies in wages between women and men (Levine, 2003, p. 9). On the other hand, the discrimination school of thought holds that the work-related variables and sex segregation determine the gender wage gap. For example, men and women are bound to be clustered into different occupational groups whose pay grades are different. Hence, since most women are excluded from well-paying jobs through occupational segregation, their pay is also low compared to men (Levine, 2003, p. 11). The underlying factors affecting women’s workplace flexibility and income notwithstanding, the number of working women is projected to increase in the next 10 y ears considering that most women are venturing into the once male-dominated careers such as finance, construction, and engineering. The same trend can also be noted from the rising number of women-owned firms and businesses most of which are non-farm businesses.Advertising We will write a custom case study sample on Women as Change Agents specifically for you for only $16.05 $11/page Learn More These businesses have been contributing a significant percentage of revenues generated from non-farm businesses in America while employing more than 7 million workers. Therefore, it is hereby hypothesized that as more and more employers fail to meet the flexibility requirements of most working women, more and more career women will turn to women-owned businesses, which have shown a solid growth according to statistics taken in 1997-2002. Therefore, most employer firms are challenged to embrace workplace flexibility in their organizations if at all they are to rec ruit and retain talented and experienced workers especially the career women in the contemporary society (Levine, 2003, pp. 13-19). References Domenico, D.M., Jones, K.H. (2006). Career aspirations of women in the 20th Century. Journal of Career and Technical Education, 22(2), 1-7. Levine, L. (2003). The gender wage gap and pay equity: Is comparable worth the next step? USA: The Library of Congress, Congressional Research Service. Richard Heffner’s Open Mind. (2005). Women as change agents in America, Part I. The Thirteen Editorial Services. Web. This case study on Women as Change Agents was written and submitted by user Frederick Marquez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Quotes That Reveal the Most Hate Around Us

Quotes That Reveal the Most Hate Around Us Hatred is a powerful emotion. Unless kept in check, hate can cause an avalanche of destruction. It wreaks havoc on relationships, breaks up families and even takes innocent lives. It preys on civil societies. With hate, dark thoughts of revenge and destruction can cloud the mind. These quotes illuminate this most devastating and destructive emotion that has been with man throughout time and illuminated in religious texts as well as pop culture. Famous Quotes on Hate Jonathan SwiftWe have just enough religion to make us hate, but not enough to make us love one another. Kurt TucholskyThose who hate most fervently must have once loved deeply; those who want to deny the world must have once embraced what they now set on fire. Maya Angelouâ€Å"Hate, it has caused a lot of problems in the world, but has not solved one yet.†Ã‚   Coretta Scott KingHate is too great a burden to bear. It injures the hater more than it injures the hated. Oprah WinfreyYou cannot hate other people without hating yourself. George Bernard ShawHatred is the cowards revenge for being intimidated. William Shakespeare, Antony and Cleopatraâ€Å"In time we hate that which we often fear.†Ã‚   Rene DescartesIt is easy to hate and it is difficult to love. This is how the whole scheme of things works. All good things are difficult to achieve, and bad things are very easy to get. The Rev. Dr. Martin Luther King Jr.Hatred paralyzes life; love releases it. Hatred confuses life; love harmonizes it. Hatred darkens life; love illuminates it. â€Å"Let no man pull you so low as to hate him.†Ã‚   Napoleon BonaparteA true man hates no one. Lord ByronHatred is the madness of the heart. AristotleTo enjoy the things we ought, and to hate the things we ought, has the greatest bearing on excellence of character. Stephen KingMonsters are real, and ghosts are real too. They live inside us, and sometimes, they win. Victoria WolffHate is not a good counselor. Charles Caleb ColtonWe hate some persons because we do not know them, and we will not know them because we hate them. Sir Walter RaleighHatreds are the cinders of affection. Zsa Zsa GaborI never hated a man enough to give him his diamonds back. Arnold SchopenhauerHatred comes from the heart; contempt from the head; and neither feeling is quite within our control. Henry Ward BeecherThere is no faculty of the human soul so persistent and universal as that of hatred. Kathleen NorrisHate is all a lie; there is no truth in hate. George EliotHatred is like fire - it makes even light rubbish deadly. Henry Emerson FosdickHating people is like burning down your own house to get rid of a rat. Ivy CullerHate less; live longer. John Steinbeckâ€Å"Try to understand men. If you understand each other you will be kind to each other. Knowing a man well never leads to hate and almost always leads to love.†

Cultural Effects of Alexander's Conquests Essay

Cultural Effects of Alexander's Conquests - Essay Example The people of Asia were quick to adopt the culture of the conquerors. This situation set the stage for integrating Greek culture in the conquered territories and information from both ways. As a result artists, painters, musicians and writers flocked to these cities founded by Alexander in Persia, Egypt and in the later other cities also followed classic Greek city style, complete with baths, temples and public meeting places, a style directly borrowed from Greek, which was further spread along the Silk road in the conquered territories. It is a well-known fact that, the changes in cultures, which we know as history of the civilization, are the direct consequence of sweeping conquests. When Alexander's armies subjugated the known world by their military prowess, the result was Hellinization of the cultures in the centuries to come, and the impact was equal spread from Europe to Middle East and Central Asia. By 323 BC Alexander Empire was stretched from Greece to Egypt, Iran and India. As the Empire grew larger, so does the Greek influence in these new conquered territories. At every conquered territory Alexander setup a strategic military installations with complete Greek style towns, which imported the Greek culture and ideas. And these influences can even be observed even in today in central Asian art and architecture. Despite the enormous distance between the Asia and Europe, the two continents were in contact via Silk Road, which was famous and well-known route for travelers, merchants, pilgrims spreading trade and culture along the silk road from Rome to Central Asia .Without any doubt it was the conquering nations who brought this cultural change and diffusion allowing this diffusion of cultures. Alexander made conscious efforts to hellinize the world, which can be seen by his marriage to Persian princess, the daughter of Darius III .He also asked 80 of his officers to marry local women. During 324 B.C in a feast he offered 10000 of his men foreign women. Other than that he also built about thirty Greek style cities along the route of his conquest, an extension of Hellenistic empire, which continued long after his death. These cities, in the later years even though separated from Greek rule remained alive enclaves of Greek culture. The elite of these cities not only spoke Greek language, but also adopted Greek customs and traditions, including taking part in Greek athletics. Alexander conquests provided the chance for Hellinism to flourish with much greater force among these territories. As a result Greek culture became the culture of the rulers. Alexander used different techniques to consolidate these conquests. For example Alexander founded the colonial installations, even though some were mere military installations, mainly occupied by army to control the city. The important aspect of these cities and town was to acquire the status of Greek cities and able to imitate the Greek style of government. Greco- Macedonians, who lived like Greeks formed part of the local population, ruled these cities. Being conquered, it was natural for these conquered territories to follow the Greek culture and language. One of Alexander's general Peukestas learned Persian language and even became familiar with Persian culture and adopted their clothes, which was an exceptional case. Normally it was the conquered population, who followed the Greek traditions and tried to b ecome part of hellenized culture for

Financial Analysis of Durango Manufacturing Company Research Paper

Financial Analysis of Durango Manufacturing Company - Research Paper Example Durango Manufacturing Company is a firm that deals in manufacturing of a variety of products and the supply of industrial products. The firm deals in aircraft manufacturing, apparel manufacturing, automotive manufacturing, chemical and allied products, glass manufacturing, home and garden supplies, industrial importers and exporters, paper and pulp, railroad manufacturing, and other forms of manufacturing. The organization has in the past received Best Business Bureau (BBA) accreditation, which recognized their relentless commitment to making strenuous efforts of satisfying consumer complaints. The award considers the period of time the business has been in operation, the amount of information available concerning the business, and most importantly, there should be no consumer complaint filed with the Better Business Bureau (Csaszar, 2012). Durango manufacturing company’s Chief Executive Officer (CEO) does not have sufficient expertise in financial management and creating valu e for the firm’s various stakeholder groups. ... Corporate finance is crucial as it defines how organizations fund their activities and achieve their goals and objectives. Organizations are always faced with a dilemma between re-investing their excess revenues or using it to pay shareholder dividends. An ample financial literature is crucial as it enables chief executive officers to rationally appropriate the finances of an organization while maintaining high quality shareholder relations. The Chief Executive Officer (CEO) of Durango manufacturing limited should seek financial training to enhance his financial literature. The firm is a large multinational firm with extensive financial implications. Also, the magnitude of its daily operations represents a relatively large financial risk that requires high-tech financial management expertise. Because of the complexity of the organization, the managing director should seek training in financial management or management accounting. Management accounting comprises the provision of finan cial information, as well as the financial advisor to a business (Brigham & Ehrhardt, 2013). Financial management starts with the management of financial information (Bhat, 2008). Financial information refers to data like credit card numbers, account balances, credit ratings, and other monetary details concerning an organization, which are used in implementing various activities like credit assessment, loan transactions and sundry. The chief executive officer should know how to process financial information to safeguard Durango Manufacturing Company profile from bad publicity associated with financial misappropriations.  

Importance of Intellectual Capital in the Modern Economy

Importance of Intellectual Capital in the Modern Economy Executive Summary The report discusses the relative importance of the Intellectual Capital in the present economy due to the revolution that fosters the propagation of the value creation. The Intellectual Assets of an organisation play a vital role in improving its value and maintaining the competitive advantage. However, these intellectual assets are not capitalised in the financial statements as they are unable to determine their historic costs and their future benefits are sometimes uncertain. Despite of this a lot of companies have discovered ways that facilitate the valuation , measurement and reporting of their intellectual assets i.e companies like Coca Cola , Marks Spencer and Kingston Hull Plc have reflected their intangible assets such as brands separately from the goodwill on their company balance sheets as some guidance is provided by the International Accounting Standard in the disclosure of the intangible assets. The report also presents some theories that are aimed at eliminating the confusions created about the Accounting Profession. As the Accounting Profession and the Accountants cannot be blamed as conservatives in not providing space for the Intellectual Assets in the financial statements because in doing so , the financial statements will loose their relevance , reliability and neutrality. The report further throws some light on the issues that are related to the field of Intellectual Capital that include that there is no uniformity in the relative theory as there is no such definition and the Intellectual Capital model that is accepted generally. In the end the report concludes by suggesting that the under the supervision of the International Accounting Standard researchers, consultants, scholars and the accountants have to find a common way such that the value relevance of the Intellectual Capital and the principles of accounting are preserved. Aims and Objectives The aim of this study is to discuss that whether the exclusion of the Intellectual Assets of an organisation in the balance is realistic and pragmatic. As the Intellectual Capital is considered a value driver for the modern economy and a lot of organisations are focusing on their intellectual assets as compared to the intangible assets. Objectives The objectives of this study include: To assess the importance of the Intangible assets as compared to the tangible assets of an organisation. To provide some evidences about the organisations attitudes and the awareness about their intellectual assets. Finally, to conclude that whether the eviction of the Intellectual assets is pragmatic or not. Rationale The Current Gobal economies are now facing a new revolution that brings them to a new form of business environment. This major change in the world economies is due to the fact that there has been a disproportion observed between the Book Value and the Market Value of a firm. Because , in the past the Balance Sheet and the Income statement were the only tools used by the Shareholders ,managers and the executives to make strategic decisions and monitoring the performance of the company. However, it can be argued that things have changed now. As one of the important concern for the companies is the Value Creation. The expansion of the markets in the product or a service sector has been possible with the aid of the internet , high- technology and the innovation ,information , market chains and globalisation. This in turn has created a global competition among the firms that are now striving to acquire knowledge. Furthermore, the acquisition of the knowledge brings some vital concerns of its use, management and the improvement. This has changed the operations of the the organizations that used to emphasize on the production capability ,now focus on the creative operational structure. The organisations are now using the special tools for acquisition, management and the protection of knowledge such as Research Development , Patents , trademarks , copyrights , databases , customer and supplier relationships and Human Resources are known as the intellectual assets of the organization and constitute the Intellectual Capital. The relative importance and the expected returns of the Intellectual Capital has convinced the organisations to think and work in a new innovative way to achieve dominance over the competitors in the market. However , inspite of this the Intellectual Capital has not been considered in the performance appraisals and not included in the financial statements under the heading of assets. The organisations are spending a lot on the Intellectual Capital as compared to their tangible assets so therefore it is not wise to go against the flow of current market trends by focusing more on the tangible assets. This would lead to the creation of inaccurate procedures, policies and the decisions. Hence reducing the value in front of the investors and the customers. Cowey (1999), approves the conception of a â€Å"New Economy â€Å" and the â€Å" Knowledge Company † and insists that this concept accepted world-wide. He demonstrates that the opinions of â€Å" what we own † to â€Å" what we Know † have changed and know it depends upon the companies to apprehend the value creation by putting stakes in the training technology , staff retention and knowledge otherwise the efforts will not be productive. The Organisation for Economic Co-operation and development (OECD , 2005) reports that the investments in the Intellectual Capital has grown faster than the investments on machinery and equipment few years back. It is further revealed that the spending on the Research Development , software and the higher education was higher than the spending on the Machinery and the equipment in USA and Finland notebaly in 2002 and increased in greater proportions between 1994 2002 among the OECD countries as well. Arora(2000) purports that the the edge on the competitors in the challenging business environment can only be achieved by the proper administration of the Intellectual Capital which is another name of the Knowledge management. Kaplan Norton(2001) suggest that the company’s market value includes only 10-15% of the company’s book value of the assets. Furthermore, the possibilities of producing a value are risen through the the activities whose foundation is the knowledge that is enforced on the intangible assets of an organisation as compared to tangible assets. A Convention held under the OECD(1999) , concludes that a prominent set of information is required on the Intellectual Capital in its association with the tangible assets in the determination of value. Traditional Financial Reporting does not provide the necessary information to pursue the value creation process. Due to the availability of the information via internet technologies there is a need of a new reporting model that accommodates the information pertaining the Intellectual Capital that creates the value for customers and suppliers. Bradley(1997) discovered that the predicaments that were involved in the traditional financial accounting were due to the emergence of value. He explained the problem by arguing that the balance sheets and the income statements were the benchmarks in delivering the financial information to the shareholders. However, the significance of these financial statements in propagating the value has decreased due to the emerging trend of investments in the intangible assets. It is stated that the value of the brands was not reflected in the financial statements and in the equity values .This has led to the reconsideration of the intangible assets and the brands specifically. This fostered the proposition of of including such assets in the financial statements. However , the accounting profession does not fully supports the the idea that the intangible assets are the main factors in creating the value. On the contrary the investors and the trade leaders have acknowledged this truth. Furthermore, it is also quoted that 72% of the value was not reflected in the balance sheets of the companies surveyed in United Kingdom. Brands form the major part of the unexplained value that is not part of the balance sheet (Brand Finance plc , 2000). The Figure 1 shows the Gap between the market capitalisation and the net asset value. Why Intellectual Capital Upton(2001) reports that the companies under the scrutiny of the FASB Business Reporting Research Project provide considerable non- monetary information. Therefore it can be argued that the AICPA and FASB have been analysing the Intellectual Capital since 1991.The Intellectual Capital is considered endangered when the information of a company becomes obsolete when the competitor increases its information. Therefore the preservation of the Intellectual Capital is crucial for maintaining the competitive edge. However,the companies that are knowledge intensive are prone to risks of losing their market shares(MacDougall Hurst,2005).Guthrie(2000) suggests that â€Å"Accountants must find a to incorporate measures of Intellectual Capital or they will become irrelevant â€Å". Statement of Methodology The method used in the report is the study of the literature that is already present in the field of Intellectual Capital and the Accounting to support the arguments.After, the study necessary facts and evidences are combined to form the Literature Review of this report. This report does includes the collection of the primary data and its analysis. A case study is added to further enhance the understanding of the applications of IC in firms. Research Question The research question is â€Å" Is the exclusion of Intellectual Assets from accounting statements realistics?† The research question of this report is basically a debate that is going on in the academic, industrial and the business sector. This topic demands study to be commenced taking in account both the views of the implications of including or excluding the intellectual assets in the financial statements. Literature Review Definition of the Intellectual Capital The Organisation for Economic Co-operation and development (OECD , 1999) illustrated that the Intellectual Capital was the composition of the financial value of two classes of the intangible assets i.e Structural Capital Human Capital The structural Capital includes the organisational resources like the softwares, databases etc. The Human Capital however, contains the human resources employees (internally) , customers and suppliers(externally). The term Intellectual Capital is presumed as having the same meaning as the Intangible Asset. In contrast , the definition that is provided by the OECD(1999) puts the Intellect Capital as a subset of the intangible assets of an organisation. Because there are certain intangible assets that do not fall under the category of the Intellectual Capital. The repute of a firm is not considered as a part of the Intellectual Capital(Guthrie Petty , 2000). Stewart(1997) defines the Intellectual Capital as a â€Å" Intellectual Material â€Å" that Includes the knowledge , information , intellectual property , experience that can be used to generate wealth. Furthermore , Stewart (1997) categorises the intellectual capital in to structural , customer and the human capital. He argues that the human capital is the generator of the innovation and the improvement. The structural capital includes the tools and the facilities that are used the human capital to form value. Customer Capital includes the value that is produced as a consequence of the organisations relations with which performs the business transactions(Stewart , 1997). Intellectual Capital can also be defined as the combination of the human capital and the structural capital. The human capital includes the knowledge , skills and the experience of the employees. It is further argued that the human capital is not in the possession of the organisation as compared to the structural capital (Edvinsson Malone , 1997). Elements of the Intellectual Structural Capital Structural Capital is what is left behind in the organisation when the employees go home. The Structural Capital arises from the those organisational processes that are focusing on the improvement and the establishment of the organisation. (Roos et al , 1997). Bontis et al (1999) suggests that the structural capital includes the organisational resources that encompass the knowledge that is not actually stored in the human brains and whose value is greater than its physical value.These assets include databases , softwares , manuals , trademarks , leaseholds , franchises , patents , licenses , employee training , employee contracts etc. The structural capital plays an important role in the creation of the value. As it helps the human capital to explore new ideas , learn from the past experience and protects the knowledge and the new inventions by providing the technology and the legal aid. Customer Capital Kohli jaworski(2000) defined the customer capital as the organisations ability to evolve the knowledge about market that is focusing on the cutomer desires and perceptions. This acquired knowledge is used by the organisations in response to the changing attitudes of the customers and the market. Organisations use this knowledge to have a contingency plan to tackle the threats produced from changing market trends. The definition provided by Bontis(1999) suggests the customer capital should be iterated as the relational capital that includes the relationships with the suppliers, partners and the investors in addition to the relationship with the customers. Human Capital Hudson(1993) defined the human capital as the composition of the inheritance, qualifications , experience with the opinions about life and business. It is further argued that the organisational employees are the key architects of the Intellectual Capital through their proficiency , opinions and expertise. The competence of the employees includes skills and qualifications and their opinions come under their behaviour and perceptions about work. The expertise is important in devising the innovative solutions to the problems. Furthermore, employees are an important asset for an organisation but they are not owned assets(Roos et al , 1997). Exploitation Of Intellectual Capital (Economical Perspective) It is suggested that the critical factor in the improvement of the economy is the proper utilization of the Intellectual capital .It is further noted that by increasing the tricks of Intellectual Capital will provide a competitive edge and the value of the firm will be augmented and specifically business will bring financial benefits. It is not a new thing that the intangible assets like brands, intellectual property , relationships are considered as a unprocessed input for the organization that increases the worth by the application of intelligence in possession of the organization. (Watters et al 2006 , Intellectual Assets Center , Glasgow, Uk). The research on the recognition and reporting of the intangible assets and the intellectual capital has brought them to the acute attention.The research believes that the intangible assets play a significant role in the creation of endurable competitive advantage with in the advanced organsations.Due to the expansion of the modern knowledge based economy it has become transparent that the intangible assets and the Intellectual Capital of an organization have become a platform in accomplishing the competitive advantage as compared to the hi-tech tangible assets(Drew , 1999). Tayles et al (2005) have described two doctrines in the realization of the intangible assets that provide the assistance in the achievement of the competitive superiorty. The research is continuously striving to find the authentic procedures to measure the intangible assets and the indices that provide a forecast of the future economical benefits based upon the doctrines that are prescribed by Tayles et al (2005).Firstly , the expanding financial statements of the companies is the idiosyncracy of its Intellectual Capital that give the edge on the market competitors. Secondly, is the inefficient justification of the Intellectual Capital in the expansion of the economy(Tayles et al , 2005). Skinner (1986) purported that with the utilization of the technology, manufacturing productivity can be achieved by the intangible assets of the company which are the authentic reagents of the prosperity and that justify the monetary investment. How the Companies Exploit the Intellectual Capital Case Study Kingston Communications(Hull) Plc is group of companies based in Hull,United Kingdom. The groups is presently offering the services related to information, communication technology and the telecommunications to the consumer markets in UK. The groups Brands include Affiniti,Smart 421,Jam IP(Integration and management services),Karoo, Eclipse, Mistral (Internet and Telecommunication services) and Hull Color pages and Know( Information Services). The group is Ammortising the its Intangible Assets that aquired in the Acquisitions.In 2007,the ammortisation on intangibles was à ¢Ã¢â‚¬Å¡Ã‚ ¤8 million(from Total depreciation and ammortisation).The group also has purchased the tangible and the Intangible assets worth à ¢Ã¢â‚¬Å¡Ã‚ ¤30.2 million.The Groups Controlled measures include, measuring the learning and development(p9),Customer Satisfaction. KM also believes that Human Resources when managed through and effective Policy can bring the Tangible effect on the companys performance. KM is running a development program to enhance the Knowledge and Intelligence of the employees.The company also manages the Relational (Custmer) Capital by arranging the meetings of the Directors on the Investor relations and the shareholders concerns specifically. The Company’s publishes its Financial Reports complying with the IFRS,however, the company also provides additional disclosures if compliance with the IFRS does not fullfil the requirements of the users(i.e External Stakeholders,External investors,Suppliers and the Customers) to understand the impact of certain transactions that have an effect on the financial performance of the company. Relational Capital Management and Policies Arranaging meetings with the shareholders time to time to discuss the company’s strategies and performance.Maintaining a investors relations function to encourage and improve the communication with the investors. The Goodwill of the Company in 2007 was worth à ¢Ã¢â‚¬Å¡Ã‚ ¤192.754 million(2006:à ¢Ã¢â‚¬Å¡Ã‚ ¤155.551 million) and the Intangible Assets had the value of à ¢Ã¢â‚¬Å¡Ã‚ ¤48.511 million (2006 : à ¢Ã¢â‚¬Å¡Ã‚ ¤39.450) according to the Balance Sheet on 31st march,2007. The Cash Flow Statement of the Company for the year ended 31st march,2007 also explicitly show the Amounts of the Ammortisation of Intangibles as compared to the tangible fixed assets.The Cash Flow statement also show the companys procurement of the Intangible assets à ¢Ã¢â‚¬Å¡Ã‚ ¤6.495 illion in 2007. The financial statements of the Company are prepared according to the principles prescribed by IFRS and IFRIC.These financial statements are based on the concept of historical Cost accounting.However, the statements are modified due to the revaluation of the financial assets to a fair value by using the income statement. Intangible Assets Identified by Kingston Communications The Intangible Assets of the Kingston Communication include: 1.) Goodwill 2.) Customer and Supplier Relationships 3.) Technology and Brands 4.) Software 5.) Development Goodwill The Groups Goodwill is reported in the acquisitions of the subsidiaries and it is the difference between the Cost of Acquisition and the Net Assets. The Goodwill is tested for impairment annually. Development The company’s intangibe asset that is developed through the research and development activities only when it fulfils the criteria of Intangible Asset Recognition prescribed by IAS 38 i.e the asset is identifiable,impact on future cash flows and the developmental costs of the assets are measured reliably.The estimated life of the internally developed intangible asset is 1 year and is also ammortised on a straight line basis. Valuation of the Intangible Assets in Kingston Commnuications The intangible assets that are acquired through the acquisitions are valued on the basis of their time value and the future impact of on the performance of the companies. Appraisal of Intellectual Capital in Kingston Communications The Kingston Communication is exploiting,managing and reporting its Intellectual Capital as tool necessary for the competitive advantage and for improving the future performance of the company. According to the companies policy the Intangibles Assets are included in the Balance Sheets in order to satisfy its investors and guarantee the future investments in the company. However, there are no benchmarks for the management and the evaluation of the these Intangible assets.Also, the company is not using the models for the Classification of these Intangible assets as suggested by (Kingston Hull plc , 2008) Measuring the IC (Performance)through strategies(Management Accounting) Simons(1999) suggests that the by measuring the performance of a company is basically the comparison of the outcomes of the business activities with the critical business targets. The traditional financial accounting utilizes two techniques to measure the Performance .These are Return on Capital Employed(ROCE) and Return on Assets (ROA). However , these techniques are condemned due to the fact that they are old fashioned , unable measure the intangible assets and are unable to appraise the stakes in the technology which is essential for the firm to compete in the global market(Bourne et al , 2000; Amir Lev , 1996). Valuation Methodologies(Performance Measures as well) The economic measure of the Profit yields the same result as the traditional accounting during the matching phase of costs and revenues by preserving the value significance. This is done by improving the financial reports with the disclosure of the concealed assets like the intangible assets and the investments in the long run(Simons , 1990). (It includes the tools and various methodologies ) Watters et al(2006) have discussed the application of a Scorecard assessment tool in the Scottish SME that provides a review that how efficiently companies are exploiting their Intellectual assets.The tool helps the SMEs to manage three areas of operations i.e Sales and Marketing , Research and Development and Human Resources. It assign the scores to activities that come under the three operational areas according to their effectiveness and links them to the strategic objectives of the firms. (Appendix 1) Brand Finance plc(2000) suggests that there are a lot of methods present for the valuation of the Brands, however there is a need to find an optimal one. Cost based methods of brand valuations show a disparity from its market valuation. The Market Comparison method is not efficient as it is difficult to obtain the comparison data. Royalty Relief method determines the royalty rate on the estimates of the income generated from brands. However , this method does not clearly states that how a brand is going to create value. The Economic Use method combines the consumer and the competitor to entitle the value to the brand.The last method is the most optimal method which is the Brand Finance that uses the Discounted Cash Flow (DCF) analysis in concluding the value for a brand.As the Discounted Cash Flow method valuation complies with the valuations performed by the financial analysts , accountants to check for the impairment of the intangible assets. Measurement of Intellectual Capital Why there is a need for the companies to measure the intellectual capital This is a very long debate that why companies need to measure the intellectual capital.There are several advantages of doing that. The term intellectual capital can be said to be â€Å"expandable† in terms of the Value and rewards. The greater the effort of a company the greater is a competitive advantage and greater is sustainability of the company. Nowadays companies and the firms have become Knowledge aware i.e they have now recognized the importance of the of the knowledge that creates value and sustainability. The Companies working in the Telecommunication, Pharmaceutical and the research technology sector specifically have to invest a lot in the Research and Development to compete and develop the innovative solutions to avail the opportunities in the market.Therefore, there is a strong need for these companies to devote themselves to measure and manage their intellectual capital effectively. However, it is very difficult to justify the investments in digging out the knowledge that creates value .These investments are rather very complex and unpredictable even if they are tested and analysed by the efficient tools for their proficiency. Some Organisations that are knowledge based are sometimes not sure about the amount of the Knowledge they have and the amount of knowledge they need tocarry out their functions internally and externally. That is the reason, these organizations loose the interest of the investors and therefore the investment. Balanced Scorecard (An Alternative to Balance Sheets) Kaplan Norton(1992) , presented the theory of the Balanced Scorecard for improving and tracking down the performance of an organisation. The authors suggest four dimensions such as Financial , Customer , internal business process and learning and growth. These dimensions are believed to provide a insight in to the current performance and identify the factors that can improve the future performance. A combination of the non-financial and financial measures are insufficient in determining the performance of an organisation. The main problem is that its just like a Wild Goose Chase as this amalgam of the performance indicators are not pursuing a specific business objective. Kaplan Norton(1996) believe that the both the financial and the non- financial measures must have a focus on a goal that has to be achieved in maintaining the sustainability. The authors further argue that the various measures provided by the balanced scorecard can help the organisation to plan a particular strategy and then can implement it across its subsidiaries, departments to share a common motive with trasnparency. A well planned BSC can hep the organisation to learn from the short-term reports that are generated and scrutinized through various perspectives. Andriessen(2004) suggests that the predicament of measuring the Intellectual Capital can be resolved by applying the balanced scorecard. It has been advised that the specified strategy plans can be created that guide the organisations to confidently invest in the human resources, technology and the structural capital. It is further revealed that by measuring and administering the intellectual capital can also help the organisation to convert its non-monetary achievements in to monetary achievements(Kaplan Norton , 2004). A study conducted by Hagood Friedman(2002) devised a way for the implementation of the balanced scorecard to measure the accomplishments of the human resource information system of a company. They have developed a system that uses the balanced scorecard as its foundation to improve the human resource information system in association with highlighting the goals and objectives of the organisation. Despite of its usefulness the Balanced Scorecard has some limitations. In this context Voelpel et al (2006) has identified five limitations of the balanced scorecard in its application in the modern economy. First being its inflexibility that is, it measures the performance of a company only in four perspectives by leaving behind some other perspectives out of attention. Voelpel et al(2006 ) explain the second limitation which is that the BSC is less efficient in accommodating the changes in the changing economy. The BSC a defines a strategy for a company and its subsidiaries to achieve a goal by neglecting the individual goals of a subsidiary as a consequence a company is unable to use its potential properly. The third one is that BSC focuses more on improving the internal performance of an organisation therefore by losing a link with the external world to exploit the innovation.The forth limitation of a BSC is that it focuses on the organisation in itself and provides no information about the actions of competitors. The fifth problem with the balance scorecard is that it goes straight in measuring the performance in a rational way .As a consequence the more complex predicaments are difficult to apprehend(Voelpel et al , 2006). A Comparison between the benefits that arise from intangible and tangible assets There are risks involved with the investment in the intangible assets like RD. Kothari et al(1998) have conducted a research by comparing the uncertainty of benefits associated with the tangibles and the intangibles assets. The methodology used for this research was the regression analysis of the future earnings variability involved with the expenditure in Research and Development and the tangible assets .Furthermore , the variables like firm size and the leverage are also used to define the boundary of a research.It has been illustrated by Kothari et al (1998) that the future benefits of RD investment are more uncertain than the tangible assets. Shi(2003) has analysed and studied the relationship of bond prices and the measures of RD expenditures and suggest that there is a fair risk involved with the spending of the RD projects that increases risk factor with the bondholders claims and hence are more riskier than the other projects. Issues in Intellectual Capital(Flaws in the IC Concepts) Bontis (2001) discovered a predicament with the intangibles assets is that there is no unique conception that is accepted by everyone. Every investigator or a consultant who contributes to the debate expects the approval and recommends his own jargon. Various other researchers have pointed out flaws in the definitions of the Intellectual Capital. According to Edvinsson and Malone(1997) the intellectual capital was the difference of Market value and the Book value. In contrast Upton(2001) recommends that the intellectual capital cannot be absolutely characterized by simply calculating the difference of market and book value. Following that Habersam and Piber(2003) advocate that the term intellectual capital cannot be determined by the difference of market value and the book value. Pragmatically, the difference can be influenced by some other elements that are not associated with the intangibles.Further research enumerates five components that can realize a change in the the stock prices which incorporates the recognised assets , company liabilities , legal events , shareholders equity and the timing issues(Garcia-Ayuso 2003). The benefits received by a firm cannot be attributed to the individual intangible Assets as such benefits are a result from the inter-cooperation of more than one Intangible asset. Therefore, it could be wise to value the intangible assets all together. It is further argued that the market value of a firm cannot be ascribed to the intangible asset Importance of Intellectual Capital in the Modern Economy Importance of Intellectual Capital in the Modern Economy Executive Summary The report discusses the relative importance of the Intellectual Capital in the present economy due to the revolution that fosters the propagation of the value creation. The Intellectual Assets of an organisation play a vital role in improving its value and maintaining the competitive advantage. However, these intellectual assets are not capitalised in the financial statements as they are unable to determine their historic costs and their future benefits are sometimes uncertain. Despite of this a lot of companies have discovered ways that facilitate the valuation , measurement and reporting of their intellectual assets i.e companies like Coca Cola , Marks Spencer and Kingston Hull Plc have reflected their intangible assets such as brands separately from the goodwill on their company balance sheets as some guidance is provided by the International Accounting Standard in the disclosure of the intangible assets. The report also presents some theories that are aimed at eliminating the confusions created about the Accounting Profession. As the Accounting Profession and the Accountants cannot be blamed as conservatives in not providing space for the Intellectual Assets in the financial statements because in doing so , the financial statements will loose their relevance , reliability and neutrality. The report further throws some light on the issues that are related to the field of Intellectual Capital that include that there is no uniformity in the relative theory as there is no such definition and the Intellectual Capital model that is accepted generally. In the end the report concludes by suggesting that the under the supervision of the International Accounting Standard researchers, consultants, scholars and the accountants have to find a common way such that the value relevance of the Intellectual Capital and the principles of accounting are preserved. Aims and Objectives The aim of this study is to discuss that whether the exclusion of the Intellectual Assets of an organisation in the balance is realistic and pragmatic. As the Intellectual Capital is considered a value driver for the modern economy and a lot of organisations are focusing on their intellectual assets as compared to the intangible assets. Objectives The objectives of this study include: To assess the importance of the Intangible assets as compared to the tangible assets of an organisation. To provide some evidences about the organisations attitudes and the awareness about their intellectual assets. Finally, to conclude that whether the eviction of the Intellectual assets is pragmatic or not. Rationale The Current Gobal economies are now facing a new revolution that brings them to a new form of business environment. This major change in the world economies is due to the fact that there has been a disproportion observed between the Book Value and the Market Value of a firm. Because , in the past the Balance Sheet and the Income statement were the only tools used by the Shareholders ,managers and the executives to make strategic decisions and monitoring the performance of the company. However, it can be argued that things have changed now. As one of the important concern for the companies is the Value Creation. The expansion of the markets in the product or a service sector has been possible with the aid of the internet , high- technology and the innovation ,information , market chains and globalisation. This in turn has created a global competition among the firms that are now striving to acquire knowledge. Furthermore, the acquisition of the knowledge brings some vital concerns of its use, management and the improvement. This has changed the operations of the the organizations that used to emphasize on the production capability ,now focus on the creative operational structure. The organisations are now using the special tools for acquisition, management and the protection of knowledge such as Research Development , Patents , trademarks , copyrights , databases , customer and supplier relationships and Human Resources are known as the intellectual assets of the organization and constitute the Intellectual Capital. The relative importance and the expected returns of the Intellectual Capital has convinced the organisations to think and work in a new innovative way to achieve dominance over the competitors in the market. However , inspite of this the Intellectual Capital has not been considered in the performance appraisals and not included in the financial statements under the heading of assets. The organisations are spending a lot on the Intellectual Capital as compared to their tangible assets so therefore it is not wise to go against the flow of current market trends by focusing more on the tangible assets. This would lead to the creation of inaccurate procedures, policies and the decisions. Hence reducing the value in front of the investors and the customers. Cowey (1999), approves the conception of a â€Å"New Economy â€Å" and the â€Å" Knowledge Company † and insists that this concept accepted world-wide. He demonstrates that the opinions of â€Å" what we own † to â€Å" what we Know † have changed and know it depends upon the companies to apprehend the value creation by putting stakes in the training technology , staff retention and knowledge otherwise the efforts will not be productive. The Organisation for Economic Co-operation and development (OECD , 2005) reports that the investments in the Intellectual Capital has grown faster than the investments on machinery and equipment few years back. It is further revealed that the spending on the Research Development , software and the higher education was higher than the spending on the Machinery and the equipment in USA and Finland notebaly in 2002 and increased in greater proportions between 1994 2002 among the OECD countries as well. Arora(2000) purports that the the edge on the competitors in the challenging business environment can only be achieved by the proper administration of the Intellectual Capital which is another name of the Knowledge management. Kaplan Norton(2001) suggest that the company’s market value includes only 10-15% of the company’s book value of the assets. Furthermore, the possibilities of producing a value are risen through the the activities whose foundation is the knowledge that is enforced on the intangible assets of an organisation as compared to tangible assets. A Convention held under the OECD(1999) , concludes that a prominent set of information is required on the Intellectual Capital in its association with the tangible assets in the determination of value. Traditional Financial Reporting does not provide the necessary information to pursue the value creation process. Due to the availability of the information via internet technologies there is a need of a new reporting model that accommodates the information pertaining the Intellectual Capital that creates the value for customers and suppliers. Bradley(1997) discovered that the predicaments that were involved in the traditional financial accounting were due to the emergence of value. He explained the problem by arguing that the balance sheets and the income statements were the benchmarks in delivering the financial information to the shareholders. However, the significance of these financial statements in propagating the value has decreased due to the emerging trend of investments in the intangible assets. It is stated that the value of the brands was not reflected in the financial statements and in the equity values .This has led to the reconsideration of the intangible assets and the brands specifically. This fostered the proposition of of including such assets in the financial statements. However , the accounting profession does not fully supports the the idea that the intangible assets are the main factors in creating the value. On the contrary the investors and the trade leaders have acknowledged this truth. Furthermore, it is also quoted that 72% of the value was not reflected in the balance sheets of the companies surveyed in United Kingdom. Brands form the major part of the unexplained value that is not part of the balance sheet (Brand Finance plc , 2000). The Figure 1 shows the Gap between the market capitalisation and the net asset value. Why Intellectual Capital Upton(2001) reports that the companies under the scrutiny of the FASB Business Reporting Research Project provide considerable non- monetary information. Therefore it can be argued that the AICPA and FASB have been analysing the Intellectual Capital since 1991.The Intellectual Capital is considered endangered when the information of a company becomes obsolete when the competitor increases its information. Therefore the preservation of the Intellectual Capital is crucial for maintaining the competitive edge. However,the companies that are knowledge intensive are prone to risks of losing their market shares(MacDougall Hurst,2005).Guthrie(2000) suggests that â€Å"Accountants must find a to incorporate measures of Intellectual Capital or they will become irrelevant â€Å". Statement of Methodology The method used in the report is the study of the literature that is already present in the field of Intellectual Capital and the Accounting to support the arguments.After, the study necessary facts and evidences are combined to form the Literature Review of this report. This report does includes the collection of the primary data and its analysis. A case study is added to further enhance the understanding of the applications of IC in firms. Research Question The research question is â€Å" Is the exclusion of Intellectual Assets from accounting statements realistics?† The research question of this report is basically a debate that is going on in the academic, industrial and the business sector. This topic demands study to be commenced taking in account both the views of the implications of including or excluding the intellectual assets in the financial statements. Literature Review Definition of the Intellectual Capital The Organisation for Economic Co-operation and development (OECD , 1999) illustrated that the Intellectual Capital was the composition of the financial value of two classes of the intangible assets i.e Structural Capital Human Capital The structural Capital includes the organisational resources like the softwares, databases etc. The Human Capital however, contains the human resources employees (internally) , customers and suppliers(externally). The term Intellectual Capital is presumed as having the same meaning as the Intangible Asset. In contrast , the definition that is provided by the OECD(1999) puts the Intellect Capital as a subset of the intangible assets of an organisation. Because there are certain intangible assets that do not fall under the category of the Intellectual Capital. The repute of a firm is not considered as a part of the Intellectual Capital(Guthrie Petty , 2000). Stewart(1997) defines the Intellectual Capital as a â€Å" Intellectual Material â€Å" that Includes the knowledge , information , intellectual property , experience that can be used to generate wealth. Furthermore , Stewart (1997) categorises the intellectual capital in to structural , customer and the human capital. He argues that the human capital is the generator of the innovation and the improvement. The structural capital includes the tools and the facilities that are used the human capital to form value. Customer Capital includes the value that is produced as a consequence of the organisations relations with which performs the business transactions(Stewart , 1997). Intellectual Capital can also be defined as the combination of the human capital and the structural capital. The human capital includes the knowledge , skills and the experience of the employees. It is further argued that the human capital is not in the possession of the organisation as compared to the structural capital (Edvinsson Malone , 1997). Elements of the Intellectual Structural Capital Structural Capital is what is left behind in the organisation when the employees go home. The Structural Capital arises from the those organisational processes that are focusing on the improvement and the establishment of the organisation. (Roos et al , 1997). Bontis et al (1999) suggests that the structural capital includes the organisational resources that encompass the knowledge that is not actually stored in the human brains and whose value is greater than its physical value.These assets include databases , softwares , manuals , trademarks , leaseholds , franchises , patents , licenses , employee training , employee contracts etc. The structural capital plays an important role in the creation of the value. As it helps the human capital to explore new ideas , learn from the past experience and protects the knowledge and the new inventions by providing the technology and the legal aid. Customer Capital Kohli jaworski(2000) defined the customer capital as the organisations ability to evolve the knowledge about market that is focusing on the cutomer desires and perceptions. This acquired knowledge is used by the organisations in response to the changing attitudes of the customers and the market. Organisations use this knowledge to have a contingency plan to tackle the threats produced from changing market trends. The definition provided by Bontis(1999) suggests the customer capital should be iterated as the relational capital that includes the relationships with the suppliers, partners and the investors in addition to the relationship with the customers. Human Capital Hudson(1993) defined the human capital as the composition of the inheritance, qualifications , experience with the opinions about life and business. It is further argued that the organisational employees are the key architects of the Intellectual Capital through their proficiency , opinions and expertise. The competence of the employees includes skills and qualifications and their opinions come under their behaviour and perceptions about work. The expertise is important in devising the innovative solutions to the problems. Furthermore, employees are an important asset for an organisation but they are not owned assets(Roos et al , 1997). Exploitation Of Intellectual Capital (Economical Perspective) It is suggested that the critical factor in the improvement of the economy is the proper utilization of the Intellectual capital .It is further noted that by increasing the tricks of Intellectual Capital will provide a competitive edge and the value of the firm will be augmented and specifically business will bring financial benefits. It is not a new thing that the intangible assets like brands, intellectual property , relationships are considered as a unprocessed input for the organization that increases the worth by the application of intelligence in possession of the organization. (Watters et al 2006 , Intellectual Assets Center , Glasgow, Uk). The research on the recognition and reporting of the intangible assets and the intellectual capital has brought them to the acute attention.The research believes that the intangible assets play a significant role in the creation of endurable competitive advantage with in the advanced organsations.Due to the expansion of the modern knowledge based economy it has become transparent that the intangible assets and the Intellectual Capital of an organization have become a platform in accomplishing the competitive advantage as compared to the hi-tech tangible assets(Drew , 1999). Tayles et al (2005) have described two doctrines in the realization of the intangible assets that provide the assistance in the achievement of the competitive superiorty. The research is continuously striving to find the authentic procedures to measure the intangible assets and the indices that provide a forecast of the future economical benefits based upon the doctrines that are prescribed by Tayles et al (2005).Firstly , the expanding financial statements of the companies is the idiosyncracy of its Intellectual Capital that give the edge on the market competitors. Secondly, is the inefficient justification of the Intellectual Capital in the expansion of the economy(Tayles et al , 2005). Skinner (1986) purported that with the utilization of the technology, manufacturing productivity can be achieved by the intangible assets of the company which are the authentic reagents of the prosperity and that justify the monetary investment. How the Companies Exploit the Intellectual Capital Case Study Kingston Communications(Hull) Plc is group of companies based in Hull,United Kingdom. The groups is presently offering the services related to information, communication technology and the telecommunications to the consumer markets in UK. The groups Brands include Affiniti,Smart 421,Jam IP(Integration and management services),Karoo, Eclipse, Mistral (Internet and Telecommunication services) and Hull Color pages and Know( Information Services). The group is Ammortising the its Intangible Assets that aquired in the Acquisitions.In 2007,the ammortisation on intangibles was à ¢Ã¢â‚¬Å¡Ã‚ ¤8 million(from Total depreciation and ammortisation).The group also has purchased the tangible and the Intangible assets worth à ¢Ã¢â‚¬Å¡Ã‚ ¤30.2 million.The Groups Controlled measures include, measuring the learning and development(p9),Customer Satisfaction. KM also believes that Human Resources when managed through and effective Policy can bring the Tangible effect on the companys performance. KM is running a development program to enhance the Knowledge and Intelligence of the employees.The company also manages the Relational (Custmer) Capital by arranging the meetings of the Directors on the Investor relations and the shareholders concerns specifically. The Company’s publishes its Financial Reports complying with the IFRS,however, the company also provides additional disclosures if compliance with the IFRS does not fullfil the requirements of the users(i.e External Stakeholders,External investors,Suppliers and the Customers) to understand the impact of certain transactions that have an effect on the financial performance of the company. Relational Capital Management and Policies Arranaging meetings with the shareholders time to time to discuss the company’s strategies and performance.Maintaining a investors relations function to encourage and improve the communication with the investors. The Goodwill of the Company in 2007 was worth à ¢Ã¢â‚¬Å¡Ã‚ ¤192.754 million(2006:à ¢Ã¢â‚¬Å¡Ã‚ ¤155.551 million) and the Intangible Assets had the value of à ¢Ã¢â‚¬Å¡Ã‚ ¤48.511 million (2006 : à ¢Ã¢â‚¬Å¡Ã‚ ¤39.450) according to the Balance Sheet on 31st march,2007. The Cash Flow Statement of the Company for the year ended 31st march,2007 also explicitly show the Amounts of the Ammortisation of Intangibles as compared to the tangible fixed assets.The Cash Flow statement also show the companys procurement of the Intangible assets à ¢Ã¢â‚¬Å¡Ã‚ ¤6.495 illion in 2007. The financial statements of the Company are prepared according to the principles prescribed by IFRS and IFRIC.These financial statements are based on the concept of historical Cost accounting.However, the statements are modified due to the revaluation of the financial assets to a fair value by using the income statement. Intangible Assets Identified by Kingston Communications The Intangible Assets of the Kingston Communication include: 1.) Goodwill 2.) Customer and Supplier Relationships 3.) Technology and Brands 4.) Software 5.) Development Goodwill The Groups Goodwill is reported in the acquisitions of the subsidiaries and it is the difference between the Cost of Acquisition and the Net Assets. The Goodwill is tested for impairment annually. Development The company’s intangibe asset that is developed through the research and development activities only when it fulfils the criteria of Intangible Asset Recognition prescribed by IAS 38 i.e the asset is identifiable,impact on future cash flows and the developmental costs of the assets are measured reliably.The estimated life of the internally developed intangible asset is 1 year and is also ammortised on a straight line basis. Valuation of the Intangible Assets in Kingston Commnuications The intangible assets that are acquired through the acquisitions are valued on the basis of their time value and the future impact of on the performance of the companies. Appraisal of Intellectual Capital in Kingston Communications The Kingston Communication is exploiting,managing and reporting its Intellectual Capital as tool necessary for the competitive advantage and for improving the future performance of the company. According to the companies policy the Intangibles Assets are included in the Balance Sheets in order to satisfy its investors and guarantee the future investments in the company. However, there are no benchmarks for the management and the evaluation of the these Intangible assets.Also, the company is not using the models for the Classification of these Intangible assets as suggested by (Kingston Hull plc , 2008) Measuring the IC (Performance)through strategies(Management Accounting) Simons(1999) suggests that the by measuring the performance of a company is basically the comparison of the outcomes of the business activities with the critical business targets. The traditional financial accounting utilizes two techniques to measure the Performance .These are Return on Capital Employed(ROCE) and Return on Assets (ROA). However , these techniques are condemned due to the fact that they are old fashioned , unable measure the intangible assets and are unable to appraise the stakes in the technology which is essential for the firm to compete in the global market(Bourne et al , 2000; Amir Lev , 1996). Valuation Methodologies(Performance Measures as well) The economic measure of the Profit yields the same result as the traditional accounting during the matching phase of costs and revenues by preserving the value significance. This is done by improving the financial reports with the disclosure of the concealed assets like the intangible assets and the investments in the long run(Simons , 1990). (It includes the tools and various methodologies ) Watters et al(2006) have discussed the application of a Scorecard assessment tool in the Scottish SME that provides a review that how efficiently companies are exploiting their Intellectual assets.The tool helps the SMEs to manage three areas of operations i.e Sales and Marketing , Research and Development and Human Resources. It assign the scores to activities that come under the three operational areas according to their effectiveness and links them to the strategic objectives of the firms. (Appendix 1) Brand Finance plc(2000) suggests that there are a lot of methods present for the valuation of the Brands, however there is a need to find an optimal one. Cost based methods of brand valuations show a disparity from its market valuation. The Market Comparison method is not efficient as it is difficult to obtain the comparison data. Royalty Relief method determines the royalty rate on the estimates of the income generated from brands. However , this method does not clearly states that how a brand is going to create value. The Economic Use method combines the consumer and the competitor to entitle the value to the brand.The last method is the most optimal method which is the Brand Finance that uses the Discounted Cash Flow (DCF) analysis in concluding the value for a brand.As the Discounted Cash Flow method valuation complies with the valuations performed by the financial analysts , accountants to check for the impairment of the intangible assets. Measurement of Intellectual Capital Why there is a need for the companies to measure the intellectual capital This is a very long debate that why companies need to measure the intellectual capital.There are several advantages of doing that. The term intellectual capital can be said to be â€Å"expandable† in terms of the Value and rewards. The greater the effort of a company the greater is a competitive advantage and greater is sustainability of the company. Nowadays companies and the firms have become Knowledge aware i.e they have now recognized the importance of the of the knowledge that creates value and sustainability. The Companies working in the Telecommunication, Pharmaceutical and the research technology sector specifically have to invest a lot in the Research and Development to compete and develop the innovative solutions to avail the opportunities in the market.Therefore, there is a strong need for these companies to devote themselves to measure and manage their intellectual capital effectively. However, it is very difficult to justify the investments in digging out the knowledge that creates value .These investments are rather very complex and unpredictable even if they are tested and analysed by the efficient tools for their proficiency. Some Organisations that are knowledge based are sometimes not sure about the amount of the Knowledge they have and the amount of knowledge they need tocarry out their functions internally and externally. That is the reason, these organizations loose the interest of the investors and therefore the investment. Balanced Scorecard (An Alternative to Balance Sheets) Kaplan Norton(1992) , presented the theory of the Balanced Scorecard for improving and tracking down the performance of an organisation. The authors suggest four dimensions such as Financial , Customer , internal business process and learning and growth. These dimensions are believed to provide a insight in to the current performance and identify the factors that can improve the future performance. A combination of the non-financial and financial measures are insufficient in determining the performance of an organisation. The main problem is that its just like a Wild Goose Chase as this amalgam of the performance indicators are not pursuing a specific business objective. Kaplan Norton(1996) believe that the both the financial and the non- financial measures must have a focus on a goal that has to be achieved in maintaining the sustainability. The authors further argue that the various measures provided by the balanced scorecard can help the organisation to plan a particular strategy and then can implement it across its subsidiaries, departments to share a common motive with trasnparency. A well planned BSC can hep the organisation to learn from the short-term reports that are generated and scrutinized through various perspectives. Andriessen(2004) suggests that the predicament of measuring the Intellectual Capital can be resolved by applying the balanced scorecard. It has been advised that the specified strategy plans can be created that guide the organisations to confidently invest in the human resources, technology and the structural capital. It is further revealed that by measuring and administering the intellectual capital can also help the organisation to convert its non-monetary achievements in to monetary achievements(Kaplan Norton , 2004). A study conducted by Hagood Friedman(2002) devised a way for the implementation of the balanced scorecard to measure the accomplishments of the human resource information system of a company. They have developed a system that uses the balanced scorecard as its foundation to improve the human resource information system in association with highlighting the goals and objectives of the organisation. Despite of its usefulness the Balanced Scorecard has some limitations. In this context Voelpel et al (2006) has identified five limitations of the balanced scorecard in its application in the modern economy. First being its inflexibility that is, it measures the performance of a company only in four perspectives by leaving behind some other perspectives out of attention. Voelpel et al(2006 ) explain the second limitation which is that the BSC is less efficient in accommodating the changes in the changing economy. The BSC a defines a strategy for a company and its subsidiaries to achieve a goal by neglecting the individual goals of a subsidiary as a consequence a company is unable to use its potential properly. The third one is that BSC focuses more on improving the internal performance of an organisation therefore by losing a link with the external world to exploit the innovation.The forth limitation of a BSC is that it focuses on the organisation in itself and provides no information about the actions of competitors. The fifth problem with the balance scorecard is that it goes straight in measuring the performance in a rational way .As a consequence the more complex predicaments are difficult to apprehend(Voelpel et al , 2006). A Comparison between the benefits that arise from intangible and tangible assets There are risks involved with the investment in the intangible assets like RD. Kothari et al(1998) have conducted a research by comparing the uncertainty of benefits associated with the tangibles and the intangibles assets. The methodology used for this research was the regression analysis of the future earnings variability involved with the expenditure in Research and Development and the tangible assets .Furthermore , the variables like firm size and the leverage are also used to define the boundary of a research.It has been illustrated by Kothari et al (1998) that the future benefits of RD investment are more uncertain than the tangible assets. Shi(2003) has analysed and studied the relationship of bond prices and the measures of RD expenditures and suggest that there is a fair risk involved with the spending of the RD projects that increases risk factor with the bondholders claims and hence are more riskier than the other projects. Issues in Intellectual Capital(Flaws in the IC Concepts) Bontis (2001) discovered a predicament with the intangibles assets is that there is no unique conception that is accepted by everyone. Every investigator or a consultant who contributes to the debate expects the approval and recommends his own jargon. Various other researchers have pointed out flaws in the definitions of the Intellectual Capital. According to Edvinsson and Malone(1997) the intellectual capital was the difference of Market value and the Book value. In contrast Upton(2001) recommends that the intellectual capital cannot be absolutely characterized by simply calculating the difference of market and book value. Following that Habersam and Piber(2003) advocate that the term intellectual capital cannot be determined by the difference of market value and the book value. Pragmatically, the difference can be influenced by some other elements that are not associated with the intangibles.Further research enumerates five components that can realize a change in the the stock prices which incorporates the recognised assets , company liabilities , legal events , shareholders equity and the timing issues(Garcia-Ayuso 2003). The benefits received by a firm cannot be attributed to the individual intangible Assets as such benefits are a result from the inter-cooperation of more than one Intangible asset. Therefore, it could be wise to value the intangible assets all together. It is further argued that the market value of a firm cannot be ascribed to the intangible asset

Clothes of the future Essay

With this new time and age of technological advancements, the manufacturing of smart clothes has brought about a textile revolution. This involves the integration of electronic components and Nano-technology within fabrics and fibres resulting in the birth of intelligent fabrics possessing specific properties. Smart materials are capable of ‘thinking’ and ‘acting’ by sensing the conditions of the immediate environment. These are sensitive to the wearer’s body conditions (sweating & trembling), temperature requirements & stability and their movements. Classification of Smart Textiles: Passive Smart Textiles- These can only sense the environment conditions or stimuli, and hence are also known as 1st Generation Smart Textiles. Active Smart Textiles-These 2nd Generation Smart Textiles have both sensors and actuators. The actuators act upon the signal or stimuli detected either directly or from a central control unit. They are chameleonic, water resistant, shape memory, vapor absorbing, heat evolving fabrics or electrically heated suits. Ultra Smart Textiles- These are the 3rd Generation very Smart Textiles which can sense, react, and adopt themselves to the environment conditions and stimuli. Applications of Smart Textile can be very interesting to know. The usage of Smart textiles range from protective wear, sports, medical and fashion to clothes having anti stress properties. Functional Textiles† are designed to serve a specific purpose having added features. Therefore, we now have fabrics that protect against U.V Radiation and anti-bacterial products. Fibres designed with moisture management systems help in quick evaporation of sweat & perspiration. Similarly, there are Reflective Textiles used for preparing safety garments. Some interesting examples of such extraordinary Functional Textiles used today are: The jacket that can see: This technology boasts the development of GPSoverIP Jacket which has an inbuilt mobile phone, an mp3 player at the same time containing features for locating people. The person wearing this jacket can be easily located within buildings with its’ inbuilt tracking system that works just like a GPS. The Smart Bra: Developed by Wallace et al at the University of Wollongong, the Smart Bra can change its properties according to the breast movement, i.e. it can tighten, loosen the straps,  stiffen or relax its’ cups to adjust the breast motion, preventing breast pain and sag. This bra is essentially useful for women who are active in sports. Fitness component inside sports underwear: This technology, again is very useful for athletes as it incorporates ‘beat clip’ i.e., a fitness component with a mobile radio connection sewn into sports underwear. It then displays on a mobile phone, the wearers’ fitness conditions such as heart rate signals. Fabric protection against mobile phone radiation: a German engineered fabric using special yarns called ‘eBlocker’ is being incorporated into the inner pockets of jackets, which absorbs almost 100% of radiation emanating from mobile phones without affecting the functioning of the mobile phone in any way. Sensory baby vest: A team of researchers have improvised a special vest for babies .This special vest has sensors attached to it that help in constant monitoring of the baby’s’ vital organs such as heart, lungs ,skin and at the same time detects body temperature. The sensors are attached such that they, in no way, disturb the baby while it is asleep. Light Emitting: Luminex is a new fabric (non reflective) that can emit light. They are optical capable of illuminating themselves in darkened situations. Developing Future U.S. Soldier Uniforms: DuPont in alliance with Massachusetts Institute of Technology (MIT) attempts to develop materials that would help equip the U.S. soldier of the future with uniforms and gear that keep them safe them against chemical and biological warfare. Engineers and scientists are working to develop ideas such as a uniform that is almost invisible and soft clothing that can become a rigid cast when a soldier breaks his or her leg. Fibres That Can Change Colour and Shape on Command: Smart fibres can function as conductive â€Å"wires† and react to signals from electricity, heat or pressure. Researchers are experimenting with different fibre profiles – of various shapes — that can be made to contract or expand to loosen and tighten clothing to make the wearer warmer or cooler. For example, conductive fibres could change colour on command from an electric signal that changes the reflective quality of specially dyed fibre/cloth Emitting Scents: The Smart Second Skin Dress – emitting scents depending on your mood and requirements. One such invention is the ‘Sleep Suit’ which gives out the scent of lavender for insomniacs when they wake to calm the wearer and send them back to sleep. One can manage music and mobile phone from a control panel, with backlit digital display, located externally on  your sleeve. Fashion is moving forward†¦and so is technology. As computers keep getting smaller, it enables us to incorporate miniaturised hi-tech components into clothes and shoes. Textile manufacturers have to redefine ‘functionality’ and move beyond the historical focus of protection and appearance and find their way onto the high street renamed as ‘Warp Wear’, ‘Smart Clothes’ and ‘E-textiles’.

Li-Fi Technology Essay

I. Introduction Li-Fi or Light Fidelity is a technology that uses light emitting diodes to transmit data wirelessly. It was first demonstrated at a TED talk in 2011 by German physicist Harald Haas. This is a free band that does not need any license. Hence it is cheaper than Wi-FI. Wi-Fi, is a popular technology that allows an electronic device to exchange data or connect to the internet  wirelessly using radio waves the visible light spectrum is larger than the radio spectrum which provides better flexibility in its use. Communications over a very high speed with a theoretical limit of 10 GB per second. The technology is capable of transferring thousands of streams of data simultaneously, in parallel, at higher speeds, with the help of special modulation, using a unique signal processing technology. The term Li-Fi was first used in this context by Harald Haas in his TED Global talk on Visible Light Communication. â€Å"At the heart of this technology is a new generation of high brightness light-e mitting diodes†, says Harald Haas from the University of Edinburgh, UK,† Very simply, if the LED is on, you transmit a digital 1, if it’s off you transmit a 0,†Haas says, â€Å"They can be switched on and off very quickly, which gives nice opportunities for transmitted data†. Fig.1 Harald Haas It is possible to encode data in the light by varying the rate at which the LEDs flicker on and off to give different strings of 1s and 0s.The LED intensity is modulated so rapidly that human eye cannot notice, so the output appears constant. With the use of light radiating diodes Li-Fi technology transfers data through wireless. Li-Fi is a new exemplar for photosensitive wireless technology to provide unprecedented connectivity within a localized data centric environment. There has been a complete shift in wireless technology due to increase demand Li-Fi is such a free band which is license free that is why it is less at cost than Wi-Fi. With the use of special intonation using a distinctive signal processing technology thousands of streams of data can be transferred simultaneously at higher speed. Li- Fi is useful in aircraft because the lights present above head can be used for data transmission. It is useful in controlling traffic at traffic signals as it communicates with LED li ghts of cars. Where there is difficult to amateur optical fibers LI-Fi is used. The new Li-Fi technology can be well managed very easily and it is pretty simple. At one corner you will be having a led which will be working as a light source and on the other corner a Light Sensor or a photo detector. Light Sensor detect light as soon as the LED light starts glowing and will give an output of either binary1 or binary0. [pic] Fig.2 Li-Fi Environment If the LED is on, you transmit a digital 1, if it’s off you transmit a 0. What is VLC? Visible light communication (VLC)-â€Å"A potential solution to the global wireless spectrum shortage† Li-Fi (Light Fidelity) is a fast and cheap optical version of Wi-Fi, the technology of which is based on Visible Light Communication (VLC).VLC is a data communication medium, which uses visible light between 400 THz (780 nm) and 800 THz (375 nm) as optical carrier for data transmission and illumination. It uses fast pulses of light to transmit information wirelessly. Li-Fi Technology at a Glance! The LED bulb will hold a micro-chip that will do the job of processing the data. The light intensity can be manipulated to send data by tiny changes in amplitude. This technology uses visible spectrum of light, a part of the electromagnetic spectrum that is still not greatly utilized. In fact the technology transfers thousands of streams of data simultaneously, in parallel, in higher speeds with the help of special modulation, using a unique signal processing technology. Some Points of Li-Fi The light used to transmit the data is called D-light by Harald Hass, the inventor of Li-Fi. In future data for laptops, Smartphone’s, and tablets can be transmitted through the light in a room by using Li-Fi. Security would be a snap—if you can’t see the light, you can’t access the data. II. CONSTRUCTION The LI-FI product consists of 4 primary sub-assemblies: †¢ Bulb †¢ RF power amplifier circuit (PA) †¢ Printed circuit board (PCB) †¢ Enclosure The PCB controls the electrical inputs and outputs of the lamp and houses the microcontroller used to manage different lamp functions. An RF (radio-frequency) signal is generated by the solid-state PA and is guided into an electric field about the bulb. The high concentration of energy in the electric field vaporizes the contents of the bulb to a plasma state at the bulb’s center; this controlled plasma generates an intense source of light. All of these subassemblies are contained in an aluminum enclosure †¢ FUNCTION OF THE BULB:- At the heart of LI-FI is the bulb sub-assembly where a sealed bulb is embedded in a dielectric material. This design is more reliable than conventional light sources that insert degradable electrodes into the bulb. The dielectric material serves two purposes; first as a waveguide for the RF energy transmitted by the PA and second as an electric field concentrator that focuses energy in the bulb. The energy from the electric field rapidly heats the material in the bulb to a plasma state that emits light of high intensity and full spectrum. The design and construction of the LI-FI light source enable efficiency, long stable life, and full spectrum intensity that is digitally controlled and easy to use. â€Å"There are over 14 billion light bulbs worldwide, they just need to be replaced with LED ones that transmit data†. III. HOW LI-FI WORKS? [pic] Fig. 3 block diagram of Li-fi communication In order to know the working of Li-fi we need to know the necessity for Li-fi .With the vast development in living the use of gadgets and invention of new gadgets is increasing which lead to the technological developments. There are many situations in which people get frustrated with the dull performance signals of Wi-Fi at a place with many network connections in seminars conferences etc. Li fi fulfils these needs .this fantabulous idea first  striked the mind of Harald Haas from University of Edinburgh, UK, in his TED Global talk on VLC.His idea was very simple that if the LED is â€Å"on† then the digital 1 can be transmitted and if the LED is off† then the digital 0 can be transmitted. LED’s can be switched on and off very quick. For transmitting data this way all that we require is LED’s and controller that code data into Led’s. Parallel data transmission can be done by using array of LED’s or by using red, green, blue LED’s to a lter light frequency with the frequency of different data channel. Advancements and enhancements in this field generate a speed of 10 gbps! But amazingly fast data rates and lowering band widths are not the only reasons that enhance this technology. Li-fi usually is based on light and so it can be probably implemented in aircrafts and hospitals that are prone to inference from radio waves .Unlike Wi-Fi, Li-Fi can work even under-water which makes it more advantageous for military operations. Radio waves are replaced by light waves in data transmission called Li- Fi. Light emitting diodes can be switched on and off very much faster than the human eye allowing the light source to appear continuously. The data transmission is done through binary codes which involve switching on LED can be done by logic 1 and switch off using logic 0.The encoding of information in light can therefore be identified by varying the rate at which the LED’s flicker on and off to give strings of 0’s and 1’s.visible light communication is this method of using rapid pulses of light to transmit information wirelessly. To further get a grasp of Li-Fi consider an IR remote. It sends a single data stream of bits at the rate of 10,000-20,000 bps. Now replace the IR LED with a Light Box containing a large LED array. This system is capable of sending thousands of such streams at very fast rate. Light is inherently safe and can be used in places where radio frequency communication is often deemed problematic, such as in aircraft cabins or hospitals. So visible light communication not only has the potential to solve the problem of lack of spectrum space, but can also enable novel application. T he visible light spectrum is unused; it’s not regulated, and can be used for communication at very high speeds. IV. COMPARISON BETWEEN LI-FI & WI-FI LI-FI is a term of one used to describe visible light communication technology applied to high speed wireless communication. It acquired this name due to the similarity to WI-FI, only using light instead of radio. Li-Fi technology is based on LEDs for the transfer of data. The transfer of the data can be with the help of all kind of light i.e. Light may be Invisible, Ultraviolet or Visible part of spectrum. The speed of the internet is incredibly high and the user everything in just a few minutes. V. ADVANTAGES †¢ Capacity †¢ Availability †¢ Efficiency †¢ High Security †¢ Easy To Use †¢ Fast Data Transfer †¢ Harmlessness †¢ Low-cost VI. DISADVANTAGES: Still there are some backdrops like it can only transmit When in the line of sight well it can be sorted †Visible-light communication: Tripping the light Fantastic: A fast and cheap optical version of Wi-Fi is coming†, Economist, dated 28Jan 2012 out someday I hope. â€Å"There has been a lot of early hype, and there are some very good applications†. VII. APPLICATIONS 1. Education systems As with the advancement of science the latest technology is the LIFI which is the fastest speed internet access service. So this will leads to the replacement of WIFI at institutions and at companies so that all the people can make use of LIFI with same speed intended in a particular area. 2. Extends our life span As operation theatres do not allow WIFI due to radiation concerns. Usage of WI-FI at hospitals interferes with the mobile and pc which blocks the signals for monitoring equipments. Therefore the replacement for this Wi-Fi is Li-Fi as Hass has mentioned in his TED TALK that LIFI has 10,000 times the spectrum of Wi-Fi. Because the lights are not only al-lowed in operation theatres but also the most dazzling fixtures in the room. 3. Reduction in accident numbers At traffic signals, we can use LIFI in order to communicate with LED lights of the cars by the number of accidents can be reduced. Data can be easily transferred by making use of LIFI lamps with the street lamps. 4. Replacement for others technologies This technology doesn’t deal with radio waves, so it can easily be used in the places where Bluetooth, infrared, WIFI and Internet are banned. In this way, it will be most helpful transferring medium for us. It includes other benefits like: †¢ *A very wide spectrum over visible wave length range. †¢ * Extremely high colour fidelity. †¢ *Instant start time. †¢ *Easy terminal Management. †¢ *Dynamic dark i.e. brightness Modulation of lamp output to enhance video contrast. †¢ *Trouble-free integration into existing light engine platform. †¢ Li-Fi is the upcoming and on growing technology acting as competent for various other developing and already invented technologies. Since light is d major source for transmission in this technology it is very advantageous and implementable in various fields that can’t be done with the Wi-Fi and other technologies. Hence the future applications of the Li-Fi can be predicted and extended to different platforms like education fields, medical field, industrial areas and many other fields. VIII. CONCLUSION The possibilities are numerous and can be explored further. If this technology can be put into practical use, every bulb can be used something like a Wi-Fi hotspot to  transmit wireless data and we will proceed toward the  cleaner, greener, safer and brighter future. The concept of Li-Fi is currently attracting a great deal of interest not least because it may offer a genuine and very efficient alternative to radio-based wireless. As a growing number of people and their many devices access wireless internet, the airwaves are becoming increasingly clogged, making it more and more difficult to get a reliable, high-speed signal. This may solve issues such as the shortage of radio-frequency bandwidth and also allow internet where traditional radio based wireless is not allowed such as aircraft or hospitals. One of the shortcomings however is that it only work in direct line of sight. CONCLUDING REMARKS: †¢ Overcomes the limitations of radio spectrum †¢ High speed of 10 Gbps can be achieved †¢ Lifi can solve the foressential problems of wireless communications these days IX. REFERENCE 1. http://en.wikipedia.org/wiki/Li-Fi 2. http://gimt.edu.in/clientFiles/FILE_REPO/2012/NOV/23/1353645362045/69.pdf 3. http://www.collegelib.com/t-li-fi-technology-seminar-report-abstract.html  4. the-gadgeteer.com/2011/08/29/Li-Fi-internet-at-the speed- of-light/ 5. http://the-gadgeteer.com/2011/08/29/li-fi-internet-at-the-speed-of-light/ 6. http://www.oledcom.com/FR/Press%20release%20MWC2013.pdf 7. ill Li-Fi be the new Wi-Fi?, New Scientist, by Jamie Condliffe, dated 28 July 2011. 8. http://www.eiccit.org/Proceedings/LI-FI%20the%20Latest%20Technology%20in%20Wireless.pdf 9. †Visible-light communication: Tripping the light fantastic: A fast and cheap optical version of Wi-Fi is coming†, Economist, dated 28Jan 2012 10. http://www.digplanet.com/wiki/Li-Fi